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Learning resources for advertisers

The advertising hub contains a range of educational materials to help advertisers and consumers understand the legislation relating to advertising therapeutic goods.

For more specific advice, you may wish to contact a regulatory affairs consultant or advertising advisory service.

Decision trees

Our decision trees are the easy way to navigate some of the more complex requirements for advertisers. With these resources you can find the answers to questions including:

Visit our SME Assist section for more interactive decision tools to help you understand your regulatory requirements regarding therapeutic goods.

Guidance

Advertising guidance is a valuable resource when learning to navigate the rules for advertising of therapeutic goods. The TGA has published a range of guidance material to assist advertisers in creating compliant content.

The list provided in this table is not exhaustive. We recommend using these in conjunction with other guidance material and educational resources present on the TGA website.

Fact sheets

Fact-sheets are a valuable resource when learning how to comply with the Therapeutic Goods Act and the Therapeutic Goods Advertising Code.

Scenarios

These scenarios present hypothetical examples of planned advertising which would be non-compliant for various reasons.

We recommend using these scenarios in conjunction with our other guidance and educational resources.

Compliance issues Scenario
  • Restricted representations
  • Not consistent with ARTG entry
  • Efficacy claims
Topical ointments
  • Defer medical attention
  • Restricted representations
  • Harmful consequences of not using goods
Cholesterol management
  • Advertising prescription-only medicines
Cosmetic injectables
  • Sample offers
  • Testimonials
  • Safe, no side effects, miraculous
  • Product comparisons
  • Endorsement by a health professional
  • Restricted representations
Samples and testimonials
  • Advertising prescription-only medicines
  • Restricted representations
  • Harmful consequences of not using goods
Disease awareness and education
  • Inaccurate, misleading claims
  • Not consistent with ARTG entry
  • Endorsement by a health professional
Clinical evidence

Advertising examples

We've developed a range of advertising examples to help illustrate different aspects of the advertising requirements.

Note: these examples have not yet been updated reflect new 2021 Code rules. Please review these as visual guides only and review compliance with your advertising using the Code itself and the accompanying Australian Regulatory Guidelines for Advertising Therapeutic Goods.

Compliance issues Example Format
  • Advertising prescription-only medicines
  • Safe, harmless claims
Bean local pharmacy (pdf,194kb)

Business website

  • Substantiation of claims
  • Consistency with ARTG entry
  • Safe, harmless claims
  • Mandatory statements
  • Prohibited representations
  • Restricted representations
Bean's clean (pdf,282kb)

Product website

  • Testimonials
  • Mandatory statements
  • Prominent display of mandatory statements
  • Sample offers
  • Clinical representations
Bean's tonic for women (pdf,262kb)

Print advertising

  • Mandatory statements
  • Prominent display of statements
Bean's tonic (pdf,221kb)

Print advertising

  • Required statements
  • Prominent display of statements
Bean's tonic (pdf,379kb)

Product website

  • Substantiation of claims
  • Sunscreen role depiction
  • Mandatory statements
  • Endorsements
Beanscreen (pdf,314kb)

Product website

  • Substantiation of claims
  • Product comparisons
  • Consistency with ARTG entry
  • Certainty of results
  • Mandatory statements
  • Clinical representations
Elderbean cold and flu (pdf,237kb)

Product website

  • Mandatory statements
  • Restricted representations
  • Consistency with ARTG entry
Glucobean (pdf,138kb)

Print advertising

  • Substantiation of claims
  • Product details
  • Mandatory statements
  • Endorsements
  • Testimonials
  • Consistency with ARTG entry
  • Miracle cure
  • Restricted representations
TensBest (pdf,402kb)

Social media

  • Cosmetic regulation basics
  • Cosmetics advertised as therapeutic goods
  • Cosmetics as exempt goods
  • Examples provided

Advertising: when cosmetics are regulated as therapeutic goods

Cosmetics

Training sessions and presentations

The SME Assist Meeting Your Obligations workshops offer an introduction to therapeutic goods regulation, including advertising. Recordings from previous workshops are also available.

The TGA has also delivered and presented at events aimed at helping advertisers understand how to comply with the requirements of the Therapeutic Goods Advertising Code.

We've published our more recent presentations as an educational resource for advertisers in the table below.

From time to time the TGA hosts or participates in seminars and education sessions for advertisers. Subscribe to the TGA Advertising email list to be notified of any upcoming seminars and education events.

Some industry organisations and consultants may also offer advertising training.

Event Presentations Date Location

CHP Australia Therapeutic Goods Advertising Code Seminar

Speakers

TGA Presentation: Regulating the Advertising of Therapeutic Goods

TGA Presentation: Samples

5 March 2020 Melbourne, VIC